Creative production leadership

With 15+ years producing campaigns for global brands, networks, and agencies, I bring structure, foresight, and calm leadership to every project. From managing million-dollar budgets to leading 250+ crew, I ensure productions run seamlessly: on time, on budget, and creatively sharp.

CAMPAIGN strategy & EXECUTION

I help brands turn bold ideas into actionable roadmaps. From shaping creative briefs and aligning stakeholders to building scalable asset plans, I set campaigns up for success from day one, whether the goal is brand visibility, lead generation, or global reach.

Video & PHOTO Production

I’ve produced and directed shoots across multiple countries, coordinated high-profile talent, and delivered hundreds of assets for global launches. My background spans Nike’s most successful YouTube series, award-winning TV, events, and digital campaigns.

  • I bridge the gaps between agencies, clients, vendors, and in-house teams. From negotiating contracts and managing logistics to building inclusive crews, I create efficient workflows that reduce bottlenecks, cut costs, and keep projects moving forward.

  • Whether scaling output - I boosted one client’s video delivery by 75% in three months - or stepping into high-pressure productions, I provide the leadership and operational systems needed to elevate creative work without sacrificing quality.

  • 15+ years leading complex campaigns across television, agency, and branded content

    • Proven record of delivering high-impact work for global brands like Nike, FOX, CBS, Four Seasons, and Fujifilm

    • Expertise in balancing creative vision with production efficiency

    • A collaborative, steady presence who thrives under pressure and inspires teams at every level